Cultural Merchandising – Selected Projects

The Challenge
To develop merchandising lines for cultural spaces that go beyond conventional souvenir products. The challenge was to create objects that meaningfully reflect each institution’s identity while remaining functional, relevant, and appealing to a diverse audience.

The Solution
Each merchandising line was conceived as an extension of the institution’s visual and conceptual language. Through carefully considered materials, formats, and applications, the products establish a connection between identity, function, and experience, enhancing engagement beyond the cultural space itself.

Communication Campaign | Merchandising
Serralves

Works