Parque de Serralves – Centenary Park

The Challenge
To celebrate the 100th anniversary of Parque de Serralves, it was essential to create a visual identity that reflected the park’s rich natural and cultural heritage. The challenge was to translate a century of history, shaped by landscape, architecture, and biodiversity, into a contemporary visual language that could resonate with a wide audience while remaining faithful to its environmental values.

The Solution
The identity was inspired by the park’s most emblematic elements, its trees, as living symbols of time, transformation, and continuity between tradition and modernity. This concept was extended into a cohesive visual system applied across communication and eco-conscious merchandising. The project included functional, reusable products made from organic materials, alongside packaging and labels produced in seed paper, reinforcing the park’s commitment to sustainability. The result is a meaningful and forward-looking identity that celebrates the park’s legacy while promoting environmental awareness.