DGLAB – Direção Geral do Livro, dos Arquivos e das Bibliotecas

The Challenge
To design a stand for DGLAB at the Frankfurt International Book Fair capable of communicating a renewed visual identity while reinforcing its international positioning. The challenge was to create a strong and clear visual presence within a highly competitive exhibition context, while ensuring the space remained functional and engaging for showcasing publications.

The Solution
The project was developed as a spatial communication system, combining graphic elements with volumetric structures to create depth and visual impact. A large-scale graphic wall integrates typography, colour, and messaging, while custom-designed shelving solutions, including V-shaped displays, highlight award-winning publications and encourage interaction.

The result is a cohesive environment that merges identity and function, transforming the stand into a clear, engaging, and recognisable presence within the fair.